CHANGE the ALWAYS
Shaping Beauty Together
Beauty is not something special;
it is present in every day of every person's life.
Whether it appears randomly or at a life-changing moment, beauty always brings us radiance and joy.
Beauty is an indispensable part of people’s lives.
Since its establishment in 1959, NAKANO has been dedicated to hair science,
creating various forms of beauty based on our founder’s vow to make formulations
“that are genuine and with substance”
rather than those that merely look good on the surface.
With this unwavering passion and proven technology,
we have and will continue to strive for the realization of a society
in which all people around the world can enjoy beauty at any time.
Nothing would make us happier than to be there for each
and every one of those precious moments.
With a focus on “beauty”, we aim to be an approachable company
that is always accessible to society and individuals,
ready to cooperate when needed. When problems arise,
we will explore every possible solution.
Through our pursuit of beauty, we aspire to share joy and pleasure with society.
10 ACTION GUIDELINES
Being excited to excite others
Taking on new challenges
Improving continuously through
Focusing on customer viewpoint
Clarifying principles and objectives
Aiming for professional excellence
and consideration of others
Leading with integrity
Deciding for now