ABOUT US

CHANGE the ALWAYS

未来図

Under the slogan "CHANGE the ALWAYS:
Change the Future Now" NAKANO's six challenges are depicted in a diagram of the future 10 years from now,
to create a society in which all people around the world can enjoy beauty at any time.

CHANGE the ALWAYS

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Contribute to the development of the beauty industry through digital transformation.

Making full use of digital technology, we aim to be a pioneer in the creation of new, unprecedented beauty experiences.

Have a firm belief that we create world-changing technology by pursuing hair science thoroughly.

By promoting open innovation beyond our own framework and conducting in-depth research in the relatively unexplored category of hair, we will create new value that will revolutionize society.

Accelerate globalization of the Japanese beauty industry from KYOTO.

We will accelerate the globalization of the beauty industry by supporting people who take on the challenges of the overseas beauty market. Regardless of whether in Japan or abroad, our mission is to take a step toward a better future from “Kyoto,” the place of our foundation, for the development of the entire industry.

Nurture originality and kindness to become indispensable personnel for our stakeholders.

In an age of rapidly advancing AI, it is precisely our potential as “human beings” that must be valued. We aim to become “indispensable professionals” with the heart and desire to “empathize and grow with others”.

Generate diverse social good for the next generation.

We will provide products and services that will help sustain a society and environment that is prosperous and easy to live in. Furthermore, we will continue to create social good that allows all people around the world to enjoy beauty at any time.

Enrich the quality of our lives with innovative products.

We aim to be an innovative company that can improve life quality by speedily creating innovative “one-of-a-kind products and services” that consistently reflect the needs of the times.

BRAND MOVIE