Certified environmentally friendly paper is used for NAKANO product cartons, shipping cartons, and brochures. As of 2024, 99% of product cartons and 95% of shipping cases utilize certified paper.

Product cartons for “caradeco” and “SUSTINO” are made entirely from 100% recycled paper.

Efforts are underway to reduce plastic usage in consideration of the global environment.

To minimize environmental impact, containers made from plant-based bioplastics, recycled pellets, and additives that reduce CO2 emissions during incineration are being utilized.

Color printing on packaging for the first agent of hair color products has been simplified to a single color, reducing ink usage.

Product explanations and usage instructions are printed directly on the inside of cosmetic boxes of some products. We would like to increase the number of products that do not include package inserts.

Retail paper shopping bags are made from certified environmentally friendly paper and printed with biomass ink.

Biomass ink and vegetable ink are used for promotional materials such as pamphlets.

Color printing on packaging for the first agent of hair color products has been simplified to a single color, reducing ink usage.Labels made from recycled PET bottle material have achieved approximately a 30% reduction in CO2 emissions. The PET bottle recycling symbol is displayed as a helpful guide for selecting environmentally conscious products.

• ・Sponsoring products and providing hair and makeup support at school festivals.

• ・Planning and organizing student tours of the new factory in Kusatsu.
• ・Hosting “Manabi (Learning) Project” classes at Doshisha Junior High School.
• ・Conducting an event for academy students at the soccer school led by Kenko Nakamura, offering a hands-on experience of the joy and wonder of beauty.

• ・Providing local market insights and support for domestic salons expanding abroad.

We have hairdressers and customers actually use the samples, and based on the results, we make further improvements to improve the completeness of the product. In addition, even after the product is launched, we have initiatives in place to improve product quality from customer feedback.

We repeatedly carry out our own performance evaluation tests, stability tests, safety tests, and antiseptic/preservation tests that we have developed over many years of experience to deliver products that our customers trust.

We strive to build a relationship of trust with our customers by delivering accurate information, which includes how to use our products.In addition, we have established an in-company system that can respond quickly to complaints and inquiries from customers.

We comply with the laws and regulations of product manufacturing and services, and deliver products that are trusted by our customers.

With a total quality assurance system from receiving raw materials to blending, filling, packaging, and shipping, we provide stable products that are trusted by our customers.

Aiming for mutual development, we hold regular interviews (information exchange meetings) with suppliers of raw materials, container packaging materials, and production contractors. By exchanging information on supply such as quality and delivery date, as well as industry information corresponding to environmental issues and social conditions, we can stabilize quality and jointly develop sustainable raw materials in line with the times.

Procurement staff understand basic procurement policy through in-house training, and comply with laws and guidelines regarding commercial transactions by taking training in Subcontracting Law. We also carry out responsible procurement activities from a global perspective, aiming for a sustainable society.
* Subcontracting Law: Law for fair transactions and protection of business interests

For potential new business, we will request an investigative report by an external research company and confirm that it conforms to our basic procurement policy before going ahead with the deal.

Efforts are being made to expand LIVE and on-demand seminars for both domestic and international audiences, providing an educational support system that is accessible anytime, anywhere. To improve communication quality with salons, LINE, a digital communication tool, is utilized to deliver the latest industry updates, helpful insights, and product information promptly. LINE Official Account Subscribers: 13,000 (as of 2024).

We will digitize the exchange of all business documents such as invoices, delivery notes, and contracts, and build a win-win relationship that will lead to operational efficiency for our business partners.

Working alongside salons, efforts are underway to create new customer experiences through e-commerce and other innovations, driving digital transformation (DX) in the beauty industry. To enhance convenience for customers who receive consultations at salons, the official online store, NAKANO Online Store, has been introduced.

Internal training programs focused on IT literacy and digital marketing are being conducted to cultivate digital talent and build an organization capable of providing digital solutions to salons.

Implementation of "DX Talent Development Training" To realize one of the visions outlined in the 10-year future map (*), which is to "contribute to the advancement of the beauty industry through DX (Digital Transformation)," DX talent development training has been launched.
・Training individuals to understand data and digital technologies and develop DX business strategies (2024).
(*) NAKANO's 10-year future map, starting from 2024.

Providing education and training tailored to roles, age groups, and career progression,with the employee journey in mind
・Implementation of training programs for managers and young employees
・Introduction of an e-learning system
・Conducting life planning seminars suited to different generations

Establishing systems that enable high productivity and flexible work arrangements tailored to different life stages.
・Introduction of a flextime system
・Implementation of an annual paid leave system allowing leave to be taken in hourly increments
・Introduction of shortened working hours for childcare and caregiving
・Adoption of a seven-hour workday (9:00‒17:00 )
・Continuation of optional remote work
・Development of a work-friendly environment for senior employees

Creating an environment that recognizes various differences and attributes, allowing individuals to maximize their strengths.

Utilizing the "Waku-Doki" Space A space has been established within the internal network, allowing employees to freely share moments of excitement and inspiration experienced through work, without restrictions on subject matter. By enabling employees to exchange success stories, new initiatives, and best practices across different business locations and departments, the platform fosters idea generation and strengthens communication.

"Good Job" Initiative
Through the internal network system, efforts are made to recognize and highlight excellent work performed by employees, encouraging peer appreciation and acknowledgment. By enhancing both the quantity and quality of communication, the initiative boosts motivation and strengthens a culture of recognition, fostering an environment where individuals uplift one another. In 2024, 580 instances of recognition were recorded.

Implementation of the "Policy Formulation Project"
Objective: To develop a 10-year future vision through full employee participation and establish and execute plans to bring that vision to reality.

Activity Period: From April 2022
Activities: Formulation, announcement, and progress monitoring of mid-term management policies
Results: Improved evaluations from stakeholders, including customers, society, and employees

Implementation of "Social Good Guidelines and Bottom-Up Initiatives" As a commitment to generating diverse social good for future generations, "Social Good Guidelines" have been established, with each department carrying out initiatives through bottom-up activities.

Definition of Social Good Guidelines:
➀ Good for Earth ‒ Environmental initiatives
➁ Good for Health ‒ Health-related initiatives
➂ Good for Diversity ‒ Diversity initiatives

Activity Period: From May 2024
Activities: Highlighting internal initiatives that create a positive social impact and sharing them internally and externally
Results: Improved evaluations from stakeholders, including customers, society, and employees

Increasing opportunities for health checkups and promoting greater awareness of health-related matters.

・Prompt response to changes in laws and regulations
・In-house training on laws and regulations

・Countermeasures for external threats
・Construction of an optimal data management environment
・Conducting programs to enhance understanding of information security principles.