Conduct Guideline

For we men and women of NAKANO, to judge our actions and way of thinking, we possess a "compass" to ensure we are always pointed in the right direction. This is "The 10 Article Guide to Conduct". There is a phrase "the best is imperative". It means that, because doing what is right is what is natural to do, this is proof that it is the best. Although, paradoxically, we could say that it is difficult to "naturally" practice what is "right" to such an extent.
These 10 Articles which carry the guide to our conduct, also, are by no means difficult to practice and all are only natural. However, in actual fact, it is the way of people that they can not do this easily. So, in order that what is right becomes what is natural to do, "The 10 Article Guide to Conduct" has been set up as our compass. We may not be a big company, but we are aiming to be an excellent company.

  • Work to serve and to please the customer
  • Strive to live honestly
  • Show consideration for people and be appreciative
  • Think positively; don't be constrained by past decisions
  • Look more, listen more, speak more
  • State opinions positively, without criticism or complaint
  • In disputes, submit to the decision reached
  • Act first, without fear of failure
  • Carry on persistently; never give up
  • Work to extend one's own limits

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Corporate Mark


The corporate mark creates the image of NAKANO.
The corporate mark of NAKANO, designed from the first kanji character of the corporate name, shows the sensitivity and flexibility of NAKANO, and the mind of the brand of NAKANO to lead the drastically changing market in the beauty industry.

The brand statement accompanying the mark is “BRAND-NEW CREATION”.
It expresses the belief of NAKANO to always pursue new creative value to make the customer satisfied beyond their expectations.

To treasure more the things that must not be changed, and to change the things to be changed more drastically: NAKANO will answer the needs of the customer with various proposals.

About the new corporate mark

It combines graphically that the first kanji character of the corporate name, and the company name in alphabet. The graphic design invokes a limitlessly expanding space as the future image of developing NAKANO. The form also expresses “the antenna” to symbolize that NAKANO widely catches information from every direction, that is to say, catches the needs of the customers or the changing times, and at the same time sends out information widely.

Corporate color

The corporate color of NAKANO is blue, called "NAKANO blue". Blue color has a clean and intellectual image. The clean and refined image and the color that expresses the intellectual and pioneering position of the company are needed to show the company stance of NAKANO to contribute to society through the beauty industry. Hence, the blue color is selected as the corporate color.

Brand statement

"BRAND-NEW CREATION" "BRAND-NEW" means "completely new". This statement explains the corporate attitude to always create new things, new functions and new value. The brand statement and the corporate mark are basically used in a set, however, they should be properly revised in line with current times.

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Eco/Environmental Movement

NAKANO's Environmental Conservation Efforts
The Head Office of NAKANO is located in Kyoto, but our factory is in the adjacent Shiga Prefecture. Shiga Prefecture is home to Lake Biwa, Japan's largest lake, which not only is the water jug supporting the lives of approximately fourteen million people in the Kinki Region, but also possesses a natural environment inhabited by a great diversity of plants and animals. Lake Biwa was certified as a registered wetland by the Ramsar Convention held in Kushiro, Hokkaido in 1993 (the 5th Congress of the Ramsar Convention).
So, with our factory located in Shiga Prefecture, an area blessed with an abundance of nature, our Company has been conducting a variety of environmental conservation efforts from very early on. Several of these are introduced below.

  1. Recycling of plastic

    Recycling of plastic
    Based on the idea that “if it's thrown away, it's all garbage, but if it's separated (for recycling), it's one part resource”, our efforts to recycle waste plastic from our factory see us recycling approximately 20% of the current yearly amount. Waste plastic is reused as raw material in the production of palettes (used for loading things onto for transportation or distribution) at the recycling factory.
  2. Reuse of waste water and treated water
    As our factory is close to Lake Biwa, we have established our own strict standards of waste water disposal. At the same time, water treated at the waste water treatment facility (treated water) is reused as water for washing. Through this, drainage from the factory is reduced by about eight tons per day (corresponding to the amount of water used in a general household bathtub in about one month), and 2000 tons annually. We are making a contribution to the environmental conservation of Lake Biwa.

    Reuse of waste water and treated water

  3. Adoption of hybrid cars as company vehicles

    Adoption of hybrid cars as company vehicles
    Carbon dioxide emissions are an issue of great importance when considering conservation of the global environment. Now hybrid cars are garnering attention so much so that production can barely keep up, but at our Company we introduced hybrid cars as all company vehicles from very early on. We are endeavoring to reduce carbon dioxide emissions from company business as much as possible.
  4. Use of Liquefied Petroleum Gas (LPG)
    Generally heavy oil is used as the principal fuel for boilers, however, at our factory we use LPG as the fuel for our boilers. Compared with heavy oil, LPG is extremely low in particulate matter and is said to be a clean energy which is environmentally friendly.

    Use of Liquefied Petroleum Gas (LPG)

  5. Introduction of Summer Time

    Introduction of Summer Time
    Under our company's working regulations, our base working hours are from 9:00 to 17:00. Our business hours in summer, however, run on the so-called “summer time” system (daylight savings time) where our start time is brought forward. This is meant to increase work efficiency and conserve energy used for lighting, etc. during overtime work. At the same time it has the objective of allowing time after business hours to be used effectively. However, in contrary to this, after the recent earthquake when the electric power supply was tight, thinking in terms of energy conservation, we responded by putting our start time back. At all times we are adopting a flexible approach when considering what the most effective method of saving electricity and conserving energy may be.
  6. Introduction of COOL BIZ (ecological business practices)
    Side by side with daylight saving time (as outlined above), COOL BIZ is in operation at our Company from mid-June through to the end of September. By having our male employees work in light dress – sans jacket and tie – we are endeavoring to stop wasteful use of energy by preventing overuse of the office air-conditioners as much as possible. Also, thermometers and humidity meters have been set inside each room. We diligently monitor the temperature setting in order not to waste energy.

    Introduction of COOL BIZ (ecological business practices)

  7. Products possessing high biodegradability

    Products possessing high biodegradability
    Biodegradability is the ability to decompose chemical material through the agency of micro-organisms such as bacteria. For example, various substances are washed into a river, however they decompose under their own power and purify the water, working to preserve the river's clean condition. Consequently, the expression “highly biodegradable material” means material that decomposes readily in the case that it flows into a river. For our Company's products, we use materials that will not impact on the environment. Along with possessing a high biodegradability, we have simplified our packaging specifications as much as possible to reduce the amount of garbage produced.
  8. Tree-planting activities in Malaysia
    In Malaysia the forests are an extremely important resource and, through revenue from taxation etc., profoundly effect the provincial economy. However, in recent years, due to depletion of forests and progressive devastation, the development of artificial plantations and regeneration of land for tree-planting has become a matter of even greater urgency. So, in February 2009, as one part of our environmental conservation activities, our Company participated in a tree-planting program in Malaysia. We carried out tree-planting in natural parkland of some 400 hectares (about eighty-five times the area of Tokyo Dome) in the SAFODA KINARUT ECO FOREST PARK (Kinarut District, Sabah State, Malaysia) on Borneo Island.*SAFODA is an abbreviation of Sabah Forestry Development Authority, based in Sabah State. It is the forestry development authority of Sabah State (hereafter SAFODA) and tackles tropical rainforest conservation, research and inquiry.

    Tree-planting activities in Malaysia

Into the future also, at Nakano, we want to actively develop these kind of efforts toward environmental conservation from a global perspective.

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We are Non-smokers

We are Non-smokers

With health improvement as our objective, at our company we strive for all of our company employees to be non-smokers.
For this reason, all of our company premises are completely non-smoking environments and, as well as our own employees, we ask that all clients and visitors to the company also refrain from smoking.
Now, with the spread of non-smoking worldwide and the right to be free from other's smoke becoming socially recognized, there is no getting away from the fact that Japan is a backward country when it comes to non-smoking.
Also, Kyoto, where our company is situated, is one of the world's foremost sightseeing destinations and, while it attracts many tourists, including visitors from abroad, the present situation is that it is lagging considerably behind in its response to the non-smoking issue. In this “backward country” on non-smoking, we can at least tackle non-smoking within our Company and, if possible, it is our desire to extend a circle of non-smoking outwards from the company into the wider community. To this end, for a long time the Company has been working on our Non-Smoking Movement.
However, grappling with this issue has been by no means an easy task.
We present the history of our Non-Smoking Movement below, and hope that everyone is encouraged to join us in the struggle for non-smoking.

From March 2009, Kyoto Taxis to enforce 'No Smoking' Rule.

With reference to our `No Smoking Movement`, regarding which more information can be found on the main page of the Website, Our goal has been not just to encourage a `No Smoking` culture among our employees, but also, in 2007 we collected 10,000 signatures as part of our attempt to lobby Kyoto Prefecture Taxi Companies to initiate a `No Smoking` policy in its vehicles. (We would like to thank all those who contributed to the petition). The petition was presented both to Seven groups in the Business community and also to City Hall via members of the City Council. From there the petition was passed on to the National Assembly via assembly members.
Our efforts have borne fruit. Last year, Kyoto Prefecture Taxi Corporate body, which consists of 60 companies of the kyoto Automobile Association (Fushimi Ku) passed a motion at their Directors meeting enforcing a `No Smoking` policy in all of its associated 6,500 vehicles from March 1st 2009. In light of the Directors decision, a specialist committee has suggested that regarding the enforcement of the `No Smoking` rule from March, every effort should be made to request all such businesses to take part. In addition, the Association has decided to encourage both Companies not affiliated with the Association and Individually run Taxis to incorporate the Ban with the hope that a complete `No Smoking` policy in all Taxis in Kyoto Prefecture can be put in place.
We hope that the successful introduction of a `No Smoking` policy in Taxis will not be limited to Kyoto Prefecture but will spread throughout the country. We are currently engaged in collecting signatures for a petition to ban smoking in all Bars and Restaurants through-out the country. With the collection of signatures and the presentation of this petition we hope to make some solid progress in our ongoing attempt to grapple with this issue.

Kyoto Prefecture Award for Tackling Health Issues in the Workplace' Official award ceremony

As was posted on the homepage on 30 January, `Kyoto Prefecture Award for Tackling Health Issues in the Workplace` award ceremony took place on 2 February (Thursday) at 1.30 p.m. at Kyoto Prefectural Reception Hall.
The main criteria of the `Kyoto Prefecture Award for Promotion of Health Issues in the Workplace` were as follows: Each company must have “Implemented positive measures for the promotion of health related initiatives in the workplace. The award is designed to reward the efforts of Companies within Kyoto Prefecture who have grappled with various Health issues and have succeeded in elevating the awareness of such issues among their employees”. As an award for the promotion of Health related issues in the workplace, it is the first of its kind in Japan to be granted at Prefectural level.
In total there were 10 companies awarded prizes. At the Awards ceremony, after the opening remarks, Prefectural Governor Mr. Yamada presented the prizes, followed by a speech by the Governor, directed at the award winners. This was followed by the congratulatory speech by the Chairman of Kyoto Prefectual Assembly and the introduction of esteemed guests. After the formal closing of the event, the participants gathered together for a photograph. The Awards ceremony was followed by a `Networking` session. The committee directed constructive criticism towards the participants, which was followed by a discussion among the participants themselves regarding the nature of the issues each company had faced. One employee from each company outlined details such as what kind of problems they had grappled with, and from this point forward what kind of progress they hoped to make. Among the businesses who participated, there were a number who had instigated policies regarding Non-Smoking, such as separate Smoking areas and No Smoking policies. However, Nakano Seiyaku was the only company which had reached the milestone of having all employees as Non-Smokers. Regarding this initiative a number of questions were put forward by our fellow recipients.
Nakano-Seiyaku were honored with this award for the following reasons, as outlined by the Awards committee: “For 15 years Nakano has grappled with the issue of attempting to create a `No Smoking` culture within the company. Since 2006 all employees have been officially Non-Smokers; this policy also extends to those who enter the grounds of the company on official business. In addition, the Company has been actively involved in petitions aimed at the implication of `No Smoking` policies in both Taxis in Kyoto Prefecture, and restaurants and bars around the country. We recognize the positive contribution the company continues to make in this area”. From this point forward, Nakano-Seiyaku, based on the world standard, will continue to work on the promotion of a `No Smoking` culture, as well as attempting to deal with other health issues such as obesity. We will continue to grapple with such issues in our attempt to further promote a `Health Culture` both within our company and the broader society.

  • (on the left) Kyoto Preectural Governor Mr. Kenji Yamada. (on the right) Nakano-Seiyaku Principal Director Mr. Akio Horie.

    (on the left) Kyoto Preectural Governor Mr. Kenji Yamada.
    (on the right) Nakano-Seiyaku Principal Director Mr. Akio Horie.

  • Prefectural Governor Yamada with the assembled members of the ceremony.

    Prefectural Governor Yamada with the assembled members of the ceremony.

[Companies receiving awards]
OMRON Corporation Keihanna Innovation Center (Kizugawa City)
Sanitary Kyoto Co.,Ltd. (Fukuchiyama City)
Shofu Inc. (Higashiyama Ward)
Takeda Tax Accountancy Office (Kizugawa City)
NAKANO Seiyaku Co.,Ltd. (Yamashina Ward)
Nissin Manufacturing Co.,Ltd. (Kyotango City)
Nitto Seiko Co.,Ltd. (Ayabe City)
Japan Atomic Energy Association Kansai Photon Science Institute (Kizugawa City)
Panasonic Semiconductor Discrete Device Co.,Ltd. (Ukyo Ward)
Fujihara General Accounting Office Co.,Ltd. (Kizugawa City)
※In Japanese alphabetical order, honorifics omitted

【Companies receiving awards】

Regarding our Non-smoking Movement

  • 1992
    Decision to enforce non-smoking during company meetings
  • 1993
    Decision to limit smoking to designated areas on company premises (change to a separation of smoking and non-smoking)
  • 1998
    Reduction of designated smoking areas on company premises
  • 2000
    Further reduction of designated smoking areas
    Change to non-smoking vehicles for all new company vehicles (removal of ashtrays at time of purchase)
  • 2003
    Total indoor smoking ban at each company premise
    Recommendation for management to be non-smoking, accompanying an enforcement of improved health laws
    Screening of the video “Cigarettes and life-style related diseases” in each department, followed by discussion
  • 2004
    Decision to issue non-smokers with a Non-Smoking subsidy in order to encourage non-smoking
  • 2005
    Establishment of plates reading “Nakano enforces a total ban on smoking” at reception in the entrance of each company premise
    With the aim of further increasing the number of non-smokers, the change from Non-Smoking subsidy to a system of allowances for non-smokers
    Achievement of a 75% rate of non-smokers within the Company
  • 2006
    Declaration at the New Year ceremony of our intention to achieve a 100% rate of non-smokers by 2008
    Decision to ban smoking in every workplace and every company premise. Request that our customers and clients not smoke when visiting the Company
    Achievement of a 99% rate of non-smokers within the Company
  • 2007
    Commencement of our signature campaign calling for a total smoking ban within taxis operating in Kyoto Prefecture
    Submission of around 10,000 signatures calling for a total smoking ban to 7 groups within the taxi industry; in addition, a petition to Kyoto City through city councilors and to the National Diet through Diet members
    Implementation of our signature campaign calling for a total smoking ban in restaurants throughout the country
    Collection of around 10,000 signatures and petition to the Diet through parliamentary members
    Achievement of a 100% rate of non-smokers within the Company
  • 2008
    Affiliation with the NPO Kyoto Association for Tobacco Control in August
  • 2009
    Our Non-Smoking Movement, which started with a smoking ban within company meetings, has, over a long period of time spanning 15 years, resulted in 100% of our Company employees being non-smokers. We are continuing with our activities in this struggle towards non-smoking, not just within the Company, but with the aim of extending them to the wider community in future.
  • 2016
    Continuation of our Non-Smoking Movement with the aim of all company employees being non-smokers.

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